Film Festival Promotion Package

Working in teams of 2, students will research, design and produce a Film Festival Promotion Package consisting of a motion poster and a video trailer.

This promotional package will be used for the publicity of an upcoming Toronto independent film festival. Festival trailers can be screened on the web, television, social media platforms or during other film events. Motion posters can be found in public spaces, such as electronic billboards, kiosk screens, and displayed in shared areas like public transit and pedestrian pathways.

Overview

With Toronto’s reputation as a major centre for film production and screening, its thriving independent scene attracts attention from the media, the public, and the film industry. This project aims to generate interest among both new and returning audiences, but could also extend to artists and filmmakers, educators and potential sponsors. Here is a partial list:

Reel Asian International Film Festival Toronto After Dark Film Festival Rendezvous with Madness Festival Toronto Black Film Festival Toronto Palestine Film Festival  Toronto Jewish Film Festival ImagineNATIVE Film + Media Arts Festival  Inside Out Film and Video Festival  Hot Docs Canadian International Documentary Festival  Canadian Film Fest Toronto Japanese Film Festival  Canadian Sport Film Festival Cinéfranco Toronto Short Film Festival Reelworld Film Festival Regent Park Film Festival Female Eye Film Festival Planet in Focus Film Festival Images Film Festival

What You Will Do

Working in pairs, choose one of the film festivals from the list above or one of your choice with the instructor’s consultation

Each team will research an independent Toronto film festival. Get to know the festival through their own promotional material, website, film and festival reviews, contacting the organization, etc. The more you can dig, the more material you will uncover for your project.

Each team is required to make:

  1. 15-second trailer
  2. Motion poster
  3. Single-channel integrated piece for the video wall (poster and trailer combination)
  4. Video documentation of the wall display

Specifications

Process and Deliverables

There will be four stages to this project